mgr Anna Matwiejczyk

   

 

Branding, place branding, marketing, advertising

  

    

1. Matwiejczyk, A. (2024). Polish Functional Urban Areas: fundamental barriers to place branding, Place Branding and Public Diplomacy, 20, 76–85. DOI:10.1057/s41254-022-00268-0
2. Matwiejczyk, A. (2023). Place Branding Approach within Functional Urban Areas—Evidence from Poland, Sustainability, 15, 1–15. DOI: 10.3390/su151511872
3. Glińska, E., Matwiejczyk, A., & Barkun, Y. (2021). Tourism as an Aspect of City Branding in Functional Urban Areas, WSEAS Transactions on Business and Economics, 18, 301–312. DOI: 10.37394/23207.2021.18.31
4. Matwiejczyk, A., Glińska, E., & Barkun, Y. (2020). Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland, Engineering Management in Production and Services, 12, 57–73. DOI: 10.2478/emj-2020-0019
5. Matwiejczyk, A. (2020). Media społecznościowe jako narzędzie marketingu internetowego na przykładzie Netflixa, Akademia Zarządzania, 4, 170–186.