dr hab. Ewa Glińska, prof. PB
Kierownik Katedry Marketingu i Turystyki
Marketing terytorialny, branding miasta, zarządzanie jednostką samorządu terytorialnego.
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- Kiryluk Halina, Glińska Ewa, Ryciuk Urszula, Kati Vierikko, Ewa Rollnik-Sadowska, Stakeholders engagement for solving mobility problems in touristic remote areas from the Baltic Sea Region PLoS ONE, 2021, vol. 16, nr 6, s.1-28, Numer artykułu:e0253166. DOI:10.1371/journal.pone.0253166
- Kumpikaitė-Valiūnienė Vilmantė, Aslan Imran, Duobienė Jurga, Ewa Glińska, Victor Anandkumar, Influence of Digital Competence on Perceived Stress, Burnout and Well-Being Among Students Studying Online During the COVID-19 Lockdown: A 4-Country Perspective Psychology Research and Behavior Management, 2021, vol. 14, s.1483-1498. DOI:10.2147/prbm.s325092
- Barkun Yauheniya, Rollnik-Sadowska Ewa, Glińska Ewa, The concept of ‘talent’ in the labor management perspective - the bibliometric analysis of literature , International Journal of Industrial Engineering and Management, 2020, vol. 11, nr 2, s.104-115. DOI:10.24867/IJIEM-2020-2-257
- Matwiejczyk Anna, Glińska Ewa, Barkun Yauheniya, Marketing and branding-oriented goals for the development of Functional Urban Areas: evidence from Poland , Engineering Management in Production and Services, 2020, vol. 12, nr 3, s.57-73. DOI:10.2478/emj-2020-0019
- Glińska Ewa, Matwiejczyk Anna, Barkun Yauheniya, Tourism as an Aspect of City Branding in Functional Urban Areas , WSEAS Transactions on Business and Economics, 2021, vol. 18, s.301-312, Numer artykułu:31. DOI:10.37394/23207.2021.18.31
- Barkun Yauheniya, Glińska Ewa, Dębkowska Katarzyna Differentiation of regional attractiveness for gaining talents in the context of place branding theory , Place Branding and Public Diplomacy, 2021, vol. 17, nr 1, s.78-92. DOI:10.1057/s41254-020-00183-2
- Kiryluk Halina, Glińska Ewa, Barkun Yauheniya Benefits and barriers to cooperation in the process of building a place’s brand: perspective of tourist region stakeholders in Poland , Oeconomia Copernicana, 2020, vol. 11, nr 2, s.289-307. DOI:10.24136/oc.2020.012
- Ewa Glińska, Wawrzyniec Rudolf, City Brand Personality Projected by Municipalities from Central and Eastern Europe Countries—A Comparison of Facebook Usage Sustainability 2019,
11(19), 5440.
- Ewa Glińska, 2017, Angażowanie interesariuszy w proces brandingu miasta – teoria versus praktyka, Zarządzanie Publiczne, nr 2, s s. 33-49
- Ewa Glińska, 2016, Budowanie marki miasta. Koncepcje, warunki, modele, Wolters Kluwer, Warszawa
- Vilmante Kumpikaite-Valiuniene, Ewa Glińska, Imran Aslan, Antonio Mihi Ramirez, 2016, Students’ Attitude to Job Performance: Intercultural Study, Engineering Economics, Vol. 27, No 2, s. 195-204
- Ewa Glińska, Oleg Gorbaniuk, 2016, Restrictions on the use of the Aaker model in the measurement of city brand personality: The sender’s perspective, Place Branding and Public Diplomacy, Vol. 12, Issue 1, s. 46–58
- Ewa Glińska, Urszula Ryciuk, Laima Jeseviciute-Ufartiene, 2015, Current versus Desired Attributes of the City Used in the Process of its Branding: The Perspective of City Marketers in Poland, Transformations in Business & Economics, Vol. 14, No 2B, s. 430-449
- Halina Kiryluk, Ewa Glińska, 2015, Creation and evaluation of the tourist image of a country – the example of Poland, Procedia, Social and Behavioral Sciences, Vol. 213,
s. 671-676
- Ewa Glińska, Jarosław Kilon, 2014, Desirable traits of the city brand personality in the opinion of managers for the promotion of the city government in Poland, Procedia – Social and Behavioral Sciences, Vol. 156
- Identyfikacja cech wyróżniających tożsamość miasta w procesie zarządzania jego marką. Perspektywa lokalnych interesariuszy, 2014, red. Ewa Glińska, Urszula Kobylińska, Oficyna Wydawnicza Politechniki Białostockiej, Białystok.
- Ewa Glińska, Magdalena Florek, 2013, Stakeholders’ involvement in designing brand identity of towns – podlaskie region case study, Actual Problems of Economics, Vol. 148, Issue 10, s. 274-282.
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